People decide in the first minutes, often from a phone. A listing that is dark, cluttered, or dishonest about the street will get the applicants you did not want, or none.
Light and order
We clean, we light, we photograph as if someone careful lived there. Vacant is not the same as neglected.
The copy
Neighborhood, type, what is true. We do not write a novel, and we do not hide the parking.
The showing
On time, unlocked, the HVAC on, a person who can answer a question. The house should not have to apologize for how it was left.